EcoBairro São Paulo


The Ecobairro (E Neighborhood) in São Paulo (Brazil) is an initiative in the neighborhood of Vila Mariana. There is a strong commitment with 2030 Agenda from 2015 and the SDGs. The aim of the project is the transition to a local, circular and participatory governance in which community members are encouraged to act responsibly.


Type: Neighborhood

Population: 344.632

Extension: 26,5 km²

Density:  13.000 inhabitants per km²

Key Aspects

The EcoBairro Permanent Program is an initiative born from the Instituto Roerich da Paz e Cultura do Brasil (SSA) together with the Associação Urusvati Mantenedora – Casa Urusvati (SP), and that received support from the United Nations (2005)

With the focus on sustainability that penetrates the everyday life, Ecobairro adopts the proposed 8 nuclei of sustainability for city of the future: Education, Economy, Spirituality, Health, Communication, Politics, Culture and Ecology.

The DNA of Ecobairro proposes balanced systemic actions in all the areas such that sustainability emerges as a result of those actions.


Ecobairro proposes to support residents of the neighborhood to adopt sustainability practices inside and outside their houses, using the following methodologies:

  • Identify different social actors in the neighborhood, stimulating their cooperation and sustainable practice;
  • Identify, together with the community, measures to help foster sustainability practices, managing their implementation;
  • Establish partnerships;
  • Make the experiences public, to foster inspiration for other potential experiences;


  • Time and collective agendas
  • Public Power Engagement
  • Include Business and companies as well as Universities

The aim for the future is to replicate the experiment in 32 municipalities.




Lara Freitas

Magda Beretta

Pilot’s Core Team:

Isabela Maria Gomez de Menezes (Transition Brazil)

Elisa Rocha

Maria Helena Solzi Godoy

Monica Picavea

Sergio Shigeeda

Victor Leon Ades